LinkedIn Ads and Google Analytics 4
Reach decision-makers with precision. Optimize performance with smart analytics.
Drive B2B results through strategic LinkedIn advertising
Our integration of LinkedIn Ads and Google Analytics 4 gives you full control over your B2B marketing funnel. Whether you’re targeting C-level executives, HR professionals, or niche industry segments — this synergy ensures your campaigns are precisely tracked, optimized, and converted into measurable ROI.
Advanced tracking for B2B lead generation
Get beyond basic metrics. We connect your LinkedIn Campaign Manager with Google Tag Manager and GA4 to unlock rich behavioral tracking, custom events, scroll depth, form submissions, and user journey paths — everything needed to qualify leads with confidence.
Advanced tracking for B2B lead generation
What you can track and measure:
- User cohorts and funnel stages across sessions and platforms
- Ad impressions, video views, clicks, and conversions
- Post-click engagement across your website
- Multi-touch attribution using GA4’s event-based model
- Form fills, gated content downloads, demo requests
Visual dashboards that make sense
No more guesswork. We build clean, visual dashboards inside GA4 and connect them with Google Looker Studio to give you real-time reports on cost-per-lead, ROAS, and funnel drop-offs. Data is segmented by campaign, audience, or buyer stage.
Campaign types we support:
- Sponsored Content (Single Image, Video, Carousel)
- Message Ads & Conversation Ads
- Lead Gen Forms with custom GA4 event tracking
- Retargeting with first-party GA4 audiences
Why combine LinkedIn Ads with Google Analytics 4?
- Precision targeting + in-depth analysis
- B2B lead quality evaluation in real time
- Visual reporting for stakeholders
- Continuous improvement through event tracking
- GDPR-compliant tracking with GA4 & GTM