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Strategy & Targeting

Marketing success isn’t just about launching ads – it’s about precision. We define your ideal B2B audience, set strategic goals, and craft a roadmap to reach decision-makers where it matters most: LinkedIn.

Smarter Strategies. Sharper Targeting.

Success on LinkedIn starts with a clear strategy and a precisely defined audience. At Axe Digital Group, we go beyond the basics – combining data analytics, AI-driven segmentation, and behavioral targeting to build campaigns that reach decision-makers, not just demographics.

Whether you’re launching your first B2B campaign or optimizing an existing one, we tailor each move based on:

  • Buyer personas
  • Industry-specific insights
  • Platform trends
  • Funnel positioning

What We Deliver:

  • Strategic account & campaign structure
  • Precise B2B audience targeting (job titles, seniority, industry, company size)
  • Funnel-specific ad messaging (TOFU, MOFU, BOFU)
  • AI-driven lookalike expansion & exclusions
  • UTM & tracking setup for full-funnel attribution

LinkedIn isn’t just about impressions – it’s about relevance. With our strategic groundwork, your ads will speak directly to the people who matter most – and convert.